5 Ways User Experience Matters to Your Website

User experience (UX) is something most business owners don't consider when making their website but is a significant part of its online success. Your website is the centrepiece of your digital presence, so it has to convey your brand's best possible representation.

You'll have to make hard decisions about what information to prioritize and how to present it. Some UX principles (like keeping a clean layout) might go against your instinct to splash as many sales promos and callouts as possible onto the page. Other UX principles (like using small font sizes and multiple banners) are outdated and need to be stripped in favour of modern design trends.

It takes time and effort to build - or rebuild - a website to give...

26 DEC 2018

Better Software Company Website

We're excited to announce the launch of one of our latest client projects: thebettersoftwarecompany.com. This new website for The Better Software Company will be a great tool for our client to take their sales process to the next level. When...

01 AUG 2018

Business Websites & the World of Online Credibility

I just finished an amazing and productive lunch meeting with a prospective client whose work focuses on supporting start-ups and small to medium-sized businesses in the Simcoe County area, and the conversation really drew my attention towards how...

22 MAY 2018

Dark UX Patterns: How to Make Customers Hate You

Dark Design Patterns. You are undoubtedly familiar with the nuisance they cause, even if you're not also familiar with the term by which they are known. No, this is not a design topic that has any relevance to the colour wheel. Well, not in the...

19 APR 2018

Business Success in Bradford West Gwillimbury

With over 2,000 self-employed businesses in Bradford West Gwillimbury and growing (see Data Report: Bradford West Gwillimbury, January 2018), it is no surprise to us that there are plenty of small businesses in Bradford that need a stunning...

19 MAR 2018

7 Strategies For Choosing The Right Web Hosting Company

Making the commitment to choose a specific hosting company over others can be a big part of the ultimate success or failure of your website. A good hosting company will be there by your side at every step of your website journey. They’ll help...